Ranked lead sources for all April closed-won deals
Includes every deal closed-won in the selected month, even when its lead or opportunity began earlier. Uses the associated contact's How Did You Find Us? value; if blank, Primary Lead Source (Tracker). Channel fields are not used.
| Rank | Lead source | Closed won | Revenue |
|---|
Retail Q2 summary and trends
Month-by-month trend
| Month | Leads | Same-month deals | Same-month wins | Same-month revenue | All closed wins | All closed revenue | Marketing efficiency |
|---|
Ranked Q2 lead sources
All Q2 closed-won deals. Uses How Did You Find Us? first, then Primary Lead Source (Tracker). Channel fields are not used.
| Rank | Lead source | Closed won | Revenue |
|---|
How to read this view
Rows 1–3 isolate marketing activity that produced sales inside the same calendar month. A deal appears there only when its included lead, deal creation, and closed-won date all fall in the selected month.
Row 4 reconciles those same-month results to every deal closed-won in the month. The difference includes sales tied to earlier leads plus deals that could not be matched to an included monthly lead. Same-month revenue coverage shows how much of total closed revenue is explained by same-month activity.
Division rules: Retail includes every pipeline except Construction and Test. Retail leads are the union of ALL LEADS – RETAIL and Master Tracker list 1043. Construction includes only the Construction pipeline and uses All Construction Leads.
Spend allocation: confirmed Retail campaigns are assigned 100% to Retail. Outdoor Kitchen/ODK and other mixed campaigns are split using that month’s Retail vs. Construction lead share. Overall marketing spend uses the supplied monthly division totals.